Jada Pierce enters her sixth season as the head coach of the Niagara Purple Eagles in 2020-21. Pierce has 22 years of college coaching experience and has coached one MAAC Player of the Year, two WNBA players and helped four teams to five NCAA Tournament appearances.
Pierce played college basketball at West Chester University of Pennsylvania from 1992-97, where she helped her team to its first-ever NCAA Division II Tournament appearance.